Idea Machine—
15+ Years of Experience in Creative & Brand Strategy.
Hi, I’m Steph Hoff. I lead culturally powerful executions across editorial, events, packaging, retail, metaverse and omnichannel environments.
I motivate with inspiration, mentorship and collaboration, and build process at scale. My expertise is in developing brands, content and campaigns with design, data-science and technology.
“Her expansive knowledge and experience of marketing, new media, creative production, branding and trend forecasting has been sought by numerous brands far and wide throughout Canada and the US.”
In the early 2000’s, I was drawn to the internet, where I explored the roadwork for social media, digital content and community forums to come. Soon, big business came looking for me—a digital native, with creativity and curiosity to connect with a whole new generation through the world wide web.
I became a commercial creative director, overseeing marketing and communications for luxury fashion and technology brands. I came up with stuff like influencer programs, experiential microsites, virtual reality retail, geofencing ads and meta environments—well before it became marketing speak. The industry demanded big, disruptive ideas, and I supplied them. I satisfied my curiosity with new technology, and innovation took me to employment based in New York City, San Francisco, Montreal, Vancouver and currently, Toronto.
“Her innate sense of style and a savvy awareness of street culture gives her a unique lens that she uses to filter and focus corporate initiatives into provocative campaigns.”
Acknowledgments—
Strategy Magazine, Creative Agency of The Year Juror, 2021
Brand New Award, Tech Rebrand Ecobee, 2020
Strategy Magazine, Brand of the Year Ecobee 2019
Digital Trends, Expert Panel Discussion WGSN Trend Forecasting Guest, 2019
Highsnobiety Dropcast, Halloween Edition Guest, 2018
Manifesto Festival, Expert Panel Discussion Thriving Creatively Digital Guest, 2016
Employment—
Creative & Brand Consultant Remote, 2023
Joining internal teams on projects and term agreements to define strategy, execute campaigns and implement marketing process.
Creative Director, Ledn Toronto, 2021 - 2023
Created a brand strategy to onboard early mass to crypto investing, with accessible branding, educational content and contextual storytelling.
Creative Director, Tonal San Francisco, 2020 - 2021
Hired teams and implemented process. Projects include: LeBron James commercial, programmatic ads and national Nordstrom partnership.
Creative Director, Ecobee Toronto, 2019 - 2020
Lead & operationalized Strategy Magazine’s Brand of The Year (2019), and Time’s Most Innovative Product, (2020).
Independant Interarts Practice Baden, 2018 - 2019
Studied quilting techniques and crafted quilts with a 40-year old Mennonite sewing circle based outside of St. Jacob’s, ON.
Executive Creative Producer, Biannual New York, 2017 - 2019
Produced a brand under Moose Knuckles’ parent company (Corwick), in partnership with Dani Roche. Lead go-to-market strategy and brand development.
Creative Director, Moose Knuckles New York, 2016 - 2019
Repositioned and grew Canadian challenger outerwear to globally distributed, publicly owned and operated luxury brand.
Communications Consultant, Free Agency Toronto, 2015
Consulted on the launch of thecreatorclass.com—a cross-branded content stream in partnership with Canon Canada.
Sr. Events & Marketing Manager, Topshop Toronto, 2013 - 2015
Launched Topshop Canada at 14 concessions in Hudson’s Bay stores nationwide, under the leadership of Topshop Global.