Biannual
July 2016 | Production, Stratgey, Branding
As Executive Creative Producer, I enlisted esteemed Creative Director, Dani Roche and oversaw the making, branding and development of Biannual’s visual identity. The outerwear label was positioned to fill the whitespace between ready-to-wear and fast-fashion with a designer aesthetic, millennial value system, and an accessible price point strategy.
Upon its debut, Biannual was distributed by premium retailers like Barney’s, Selfridges, and Opening Ceremony. It was worn by the likes of Gigi Hadid and Rae Sremmurd, and praised by Vogue, Elle, The Coveteur, Fashionista, and Highsnobiety. Needless to say, it achieved immediate success through awareness, prestige and revenue goals. Biannual was shelved after five seasons due to competing corporate priorities of the brand’s parent company.
