Mary Katrantzou for Moose Knuckles

October 2018 | Collaboration, Strategic Partnerships, Creative Direction

As Creative Director of Moose Knuckles, the brand’s name and positioning limited distribution. As a result, there was a need to elevate perception to grow. To do this, the organization set sites on London Fashion Week through a collaboration with Mary Katrantzou. The result was a playful, imaginative, and bold take on the workwear sensibility of Moose Knuckles’ two best-selling silhouettes, shown in her FW18 runway presentation. The partnership was successful in garnering international press, and finally opened doors to Bergdorf Goodman (US) and Le Bon Marche (FR).

Working closely with the Mary Katrantzou team, I gave direction on a series of assets to showcase the collaboration online and in-store.